Marketing Plan Essay Example

Marketing Plan Essay Example Marketing Plan Essay Marketing Plan Essay This ewe mixed rice will be packaged in one pound pack for easy purchasing and storage. In todays market, there is major only either white rice or brown rice available, not yet any mixed rice available in the market. And according to Sads biannual milled rice distribution survey for food use, total domestic consumption of rice is about 47. 5 million, which equals over 19 pounds per capita (Liabilities. Com 2009). Even though there are many people consume rice, there are deferent needs exist in the whole market, and it Is Impossible that only one product or service can satisfy all the needs. In order to reach the maximum efficiency, the marketers have to clear understand the needs of the customers, and develop deferent products to them, and this Is called target market strategy. According to Solomon, Marshall, and Stuart (2008), target marketing strategy means delving the total market into different segments on the basis of customer characteristics, selecting one or more segments, and developing products to meet the needs of those specific segments. By measuring the observable aspects of a population, the size of the consumer can be known. Some aspects used to measure are age, size, gender, income, education, and Emily structure. Since each group has own shared behavior, the marketer can find the target one and design the product introduction message to attract them. Since the product is mixed grains and is required to cook before consume, the target consumer gender is female. It is not saying male dont know how to cook, the consumer demographics Is for general shared characteristics. Women who have family tend to cook more and mostly pay more attention to healthy food, so the age Is over 18 and women for the target consumer.

Elizabeth Cady Stanton, Womens Suffrage Leader

Elizabeth Cady Stanton, Women's Suffrage Leader Elizabeth Cady Stanton (November 12, 1815–October 26, 1902) was a leader, writer, and activist in the 19th-century womens suffrage movement. Stanton often worked with Susan B. Anthony as the theorist and writer, while Anthony was the public spokesperson. Fast Facts: Elizabeth Cady Stanton Known For: Stanton was a leader in the womens suffrage movement and theorist and writer who worked closely with Susan B. Anthony.Also Known As: E.C. StantonBorn: November 12, 1815 in Johnstown, New YorkParents: Margaret Livingston Cady and Daniel CadyDied: October 26, 1902 in New York, New YorkEducation: At home, the Johnstown Academy, and the Troy Female SeminaryPublished Works and Speeches:  Seneca Falls Declaration of Sentiments (co-drafted and amended), Solitude of Self, The Womens Bible (co-written), History of Womens Suffrage (co-written), Eighty Years and MoreAwards and Honors: Inducted into National Womens Hall of Fame (1973)Spouse: Henry Brewster StantonChildren: Daniel Cady Stanton, Henry Brewster Stanton, Jr., Gerrit Smith Stanton, Theodore Weld Stanton, Margaret Livingston Stanton, Harriet Eaton Stanton, and Robert Livingston StantonNotable Quote: We hold these truths to be self-evident: that all men and women are created equal. Early Life and Education Stanton was born in New York in 1815.  Her mother was Margaret Livingston and descended from Dutch, Scottish, and Canadian ancestors, including people who fought in the American Revolution. Her father was Daniel Cady, a descendant of early Irish and English colonists.  Daniel Cady was an attorney and judge. He served in the state assembly and in Congress. Elizabeth was among the younger siblings in the family, with one older brother and two older sisters living at the time of her birth (a sister and brother had died before her birth).  Two sisters and a brother followed. The only son of the family to survive to adulthood, Eleazar Cady, died at age 20. Her father was devastated by the loss of all his male heirs, and when young Elizabeth tried to console him, he said, I wish you were a boy.  This, she later said, motivated her to study and try to become the equal of any man. She was also influenced by her fathers attitude toward female clients.  As an attorney, he advised abused women to stay in their relationships because of legal barriers to divorce and to the control of property or wages after a divorce. Young Elizabeth studied at home and at the Johnstown Academy, and then was among the first generation of women to gain a higher education at the Troy Female Seminary, founded by Emma Willard. She experienced a religious conversion at school, influenced by the religious fervor of her time. But the experience left her fearful for her eternal salvation, and she had what was then called a nervous collapse. She later credited this with her lifelong distaste for most religions. Radicalization and Marriage Elizabeth may have been named for her mothers sister, Elizabeth Livingston Smith, who was the mother of Gerrit Smith.  Daniel and Margaret Cady were conservative Presbyterians, while cousin Gerrit Smith was a religious skeptic and abolitionist.  Young Elizabeth Cady stayed with the Smith family for some months in 1839, and it was there that she met Henry Brewster Stanton, known as an abolitionist speaker. Her father opposed their marriage because Stanton supported himself completely through the uncertain income of a traveling orator, working without pay for the American Anti-Slavery Society.  Even with her fathers opposition, Elizabeth Cady married abolitionist Henry Brewster Stanton in 1840.  By that time, shed already observed enough about the legal relationships between men and women to insist that the word obey be dropped from the ceremony. After the wedding, Elizabeth Cady Stanton and her new husband departed for a trans-Atlantic voyage to England to attend the Worlds Anti-Slavery Convention in London. Both were appointed delegates of the American Anti-Slavery Society.  The convention denied official standing to women delegates, including Lucretia Mott and Elizabeth Cady Stanton. When the Stantons returned home, Henry began to study law with his father-in-law.  Their family quickly grew.  Daniel Cady Stanton, Henry Brewster Stanton, and Gerrit Smith Stanton were already born by 1848; Elizabeth was the chief caregiver of them, and her husband was frequently absent with his reform work.  The Stantons moved to Seneca Falls, New York, in 1847. Womens Rights Elizabeth Cady Stanton and Lucretia Mott met again in 1848 and began planning for a womens rights convention to be held in Seneca Falls. That convention, including the Declaration of Sentiments written by Elizabeth Cady Stanton and approved there, is credited with initiating the long struggle toward woman suffrage and womens rights. Stanton began writing frequently for womens rights, including advocating for womens property rights after marriage. After 1851, Stanton worked in close partnership with Susan B. Anthony. Stanton often served as the writer, since she needed to be home with her children, and Anthony was the strategist and public speaker in this effective working relationship. More children followed in the Stanton marriage, despite Anthonys eventual complaints that having these children was taking Stanton away from the important work of womens rights.  In 1851, Theodore Weld Stanton was born, then Margaret Livingston Stanton and Harriet Eaton Stanton. Robert Livingston Stanton, the youngest, was born in 1859. Stanton and Anthony continued to lobby in New York for womens rights, up until the Civil War. They won major reforms in 1860, including the right after divorce for a woman to have custody of her children and economic rights for married women and widows.  They were beginning to work for reform on New Yorks divorce laws when the Civil war began. Civil War Years and Beyond From 1862 to 1869, the Stantons lived in New York City and Brooklyn. During the Civil War, womens rights activity was largely stopped while the women who had been active in the movement worked in various ways first to support the war and then work for anti-slavery legislation after the war.   Elizabeth Cady Stanton  ran for Congress in 1866 in a bid to represent New Yorks 8th Congressional district. Women, including Stanton, were still not eligible to vote.  Stanton received 24 votes out of about 22,000 cast. Split Movement Stanton and Anthony proposed at the Anti-Slavery Society annual meeting in 1866 to form an organization that would focus on equality for women and African-Americans.  The American Equal Rights Association was the result, but it split apart in 1868 when some supported the 14th Amendment, which would establish rights for black males but would also add the word male to the Constitution for the first time, while others, including Stanton and Anthony, were determined to focus on female suffrage. Those who supported their stance founded the National Woman Suffrage Association (NWSA) and Stanton served as president. The rival American Woman Suffrage Association (AWSA) was founded by others, dividing the womens suffrage movement and its strategic vision for decades. During these years, Stanton, Anthony, and Matilda Joslyn Gage organized efforts from 1876 to 1884 to lobby Congress to pass a national woman suffrage amendment to the constitution.  Stanton also lectured for the traveling public programs known as the lyceum circuit from 1869 to 1880.  After 1880, she lived with her children, sometimes abroad. She continued to write prolifically, including her work with Anthony and Gage from 1876 through 1882 on the first two volumes of the History of Woman Suffrage. They published the third volume in 1886. In these years, Stanton cared for her aging husband until his death in 1887. Merger When the NWSA and the AWSA finally merged in 1890, Elizabeth Cady Stanton served as the president of the resulting National American Woman Suffrage Association.  She was critical of the direction of the movement despite serving as president, as it sought southern support by aligning with those who opposed any federal interference in state limits on voting rights justified more and more the womens right to vote by asserting womens superiority.  She spoke before Congress in 1892, on The Solitude of Self. She published her autobiography Eighty Years and More in 1895. She became more critical of religion, publishing with others in 1898 a controversial critique of womens treatment by religion, The Womans Bible. Controversy, especially over that publication, alienated many in the suffrage movement from Stanton, as the more conservative majority of suffrage activists were concerned that such skeptical free thought ideas might lose precious support for suffrage. Death Elizabeth Cady Stanton spent her last years in ill health, increasingly hampered in her movements. She was unable to see by 1899 and died in New York on October 26, 1902, nearly 20 years before the United States granted women the right to vote. Legacy While Elizabeth Cady Stanton is best known for her long contribution to the woman suffrage struggle, she was also active and effective in winning property rights for married women, equal guardianship of children, and liberalized divorce laws. These reforms made it possible for women to leave marriages that were abusive of the wife or the children. Sources â€Å"Elizabeth Cady Stanton.†Ã‚  National Womens History Museum.Ginzberg, Lori D. Elizabeth Cady Stanton: An American Life. Hill and Wang, 2010.

Materials and Hardware Essay Example | Topics and Well Written Essays - 2500 words - 1

Materials and Hardware - Essay Example Aircrafts can be of fixed wing construction or rotary wing construction. The fixed wing construction consists of the Fuselage, wings, stabilizers, flight control mechanisms and the landing gears while the rotary wing aircraft consists of a main rotor assembly, tail rotor assembly apart from the fuselage and landing gear. (Sun.C.T, 2006) The main properties that are relevant to the maintenance cost and the performance of the aircraft are 1. Density of the material used 2. Stiffness (Young’s Modulus) of the material. 3. Strength (Ultimate and Yield strength) of the material. 4. Fatigue strength of parts which is the ability of a structural member to absorb sustained loads. 5. Toughness to resist fracture and prevent crack propagation. 6. Resistance to corrosion. Use of light alloys in aircraft construction. The different parts of an aircraft that are critical to its functioning include fuselage and the wings, landing systems and stabilizing equipment that form part of the aerosp ace system. Source: Quilter Adam, Composites in Aerospace Applications, Viewed on 28th February 2011. Fuselage is the body of the aircraft and is the space which houses the cargo shipment and all human personnel. This usually employs the monocoque or semi-moncoque construction and uses frames and bulkheads to define the shape of the fuselage. It is however the skin that would bear the entire load of primary stress. (Sun.C.T, 2006) Steel alloys, Aluminium alloys and Titanium alloys are generally used in aircraft construction. Steel alloys have the largest densities and are used generally where high strength and yield strength are of importance. Landing gear units especially employ steel alloys of grade 300M. This has strength of 27000psi and yield stress of 220000 psi. (Sun.C.T, 2006) Alumunium alloys have excellent mechanical properties with low weight to volume ratio. The commonly used aluminium alloys include 2024 and 7075 alloys. Of the 2024 alloys, 2024-T3, T42 have superior fra cture toughness. These alloys are also resistant to fatigue failure with a slow propagation of crack rate. T3 and T42 indicate the heat treatment process that has been used. These are generally used in the construction of aircraft skins due to its shiny and excellent finish characteristics. Ultimate strength of 2024-T3 is around 62000psi with an allowable shearing stress of 40000psi. (Experimental Aircraft Info , 2006) 6061-T6 has good welding characteristics and can be fabricated with the commonly used manufacturing methods. Source: Fuselage of Boeing 777 under construction, Boeing Company, Viewed 28th Feb, 2011 These have an ultimate strength of 45000 psi with an allowable shearing stress of 30000psi and are typically used in aircraft landing mats. 7075-T6, T651 on the other hand have greater strength but has low resistance to fracture. (Engineering studies, 1999) Different aluminium alloys are used in different locations on the aircraft. Since the upper part of the wing is expose d to compressive stress these parts are made of 7075-T6 whiles the fuselage and lower wing sections that have tendencies to fail by fatigue due to the cyclic nature of the stress involved, are made of 2024-T3. (Sun.C.T, 2006) 7075 alloys typically have an ultimate strength of 33000 psi and an allowable shearing stress of 22000 psi. 5052-H32 aluminium alloys